How to Beat 'Made-in-China' Fear
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Plenty of "good news" stories - to balance the "not so good news" Made. In. China . Those three words are shaping up to be a marketer's worst nightmare. After a year of massive toy recalls, tainted toothpaste scares, and poisonous pet food incidents, consumers around the globe are thinking twice—or more—before buying Chinese-made goods.
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Friday 12 October, 2007 04:07 AM |