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The Hybrid Dilemma

Clipped to the Drawing Board by John Chadwick
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Toyota Motor's Hybrid Prius is a big success. In June, the company sold 17,756 of these cars, bringing sales to 94,503 units for the first half of the year.

The Prius is a winner; but that's not the case for Toyota's (nyse: TM - news - people )other hybrids. Prius accounts for two-thirds of Toyota's sales volume in hybrids, even though the company makes five other hybrid vehicles, three of which it sells under its luxury Lexus brand.
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Wednesday 18 July, 2007 10:00 AM
 
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