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Rover to Roewe: China does a u-turn on Longbridge

Clipped to the Drawing Board by Barot Casha  
At the Beijing motor show today the world will see the first new Chinese car to emerge from the remnants of MG Rover.

The Roewe 550 is a mid-sized car , engineered from a model that the Birmingham-based car-maker was working on when it collapsed into administration three years ago.

The Roewe’s maker, Shanghai Automotive Industry Corporation (SAIC), was involved in the project as part of a technical agreement made before MG Rover failed.

The 550 is based on the Rover 75, shortened, modified and restyled. SAIC owns the intellectual property of Rover and MG models and has already relaunched the old 75 as the Roewe 750.

While engineering and production of MG Rover-based cars is forging ahead in China, promises made to restart production at Longbridge, MG Rover’s former Midlands base, seem far from fruition.
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Powered by JoomlaCommentCopyright (C) 2006 Frantisek Hliva. All rights reserved.Homepage: http://cavo.co.nr/

Monday 21 April, 2008 10:23 AM
 
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